Since 2009, it has been unanimously declared by the World Council of UNESCO as a World Heritage Site for its uniqueness, picturesque beauty and geomorphological characteristics.
Created around those who called it "Madonna Bianca" in the early 1900s, today it is one of the most famous ski resorts and connects all 4 different peaks of Madonna di Campiglio with the ski resorts of Pinzolo, Folgarida and Marileva.